I am one of those people who has the memory of an elephant. While I do believe in forgiving and forgetting (with people), I tend to be very harsh on companies that lie, cheat, or otherwise try to bamboozle me.
I am also especially generous when a company treats me right. If I have a company who I trust, and who loses perhaps a little bit of money on a transaction, I will stay with that company even if their prices are double their nearest dodgy competetor who has wronged me.
Case in point: Tom Tom vs. Garmin. I bought a tom-tom and the thing destroyed itself even before working. The firmware update process wrecked it, and I ended up returning it.
Garmin (I am going on my third garmin now) has pretty decent products, and occasionally has quality issues, but they make up for it. On my first garmin, I had trouble with the auto plug in adapter. They sent me 'free' ones even after the warranty expired (to the tune of about $40.00). So when my trusty street-pilot finally died (7 years!!!) I bought another garmin, the Zumo 550. The zumo recently bit the dust, and garmin STILL honored the warranty even though the device is > 1 year ownership. NO COST other than shipping the defective unit to them.
I will admit that I did have to go through about 3 hours of technical support hell, but ultimately when everything else failed, they gave me a warranty exchange.
So when I didn't want to do the 'cross' ship option (nearly .3 kilodollars) I went to tiger direct and bought, you guessed it, another garmin. So they have made money by honoring the warranty and made me a loyal customer again.
THomas
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